For the past decade, digitization and the activity on social media has significantly increased. The purpose of this project is about understanding how advertising and marketing on TV, radio and social media has an impact on young people at Lerums Gymnasium and if it has an impact on the teenagers’ consumption. A survey was sent out to a number of teenagers, first-, second- and third-graders at Lerums Gymnasium. The survey contained questions about their consumption habits and how the teenagers believe marketing has an impact on them. However, it was interesting to see that answers in my survey were similar to previous research about the same subjects. For example, previous research presents the fact that teenagers nowadays are more focused about how passionate the brand is, instead of the quality of the product. My survey, in relation to the previous research, exhibits the same thing. The teenagers, in the ages 15 to 19 years old, at Lerums Gymnasium, believe that the importance of passion in a brand is severe. Furthermore, previous research presents arguments about teenagers being more critical to advertising and marketing, unlike my investigation. My investigation exhibits teenagers certainly being affected by advertising and marketing. In greater occurrence, how affected each person gets, is depended on how much each person consumes every month.